Tree House Brewing Co. Beers - Rare & Exclusive Collection

Meet the Legend: Tree House Brewing Company

There are breweries, and then there is Tree House.

To us, and to craft connoisseurs across the globe, Tree House isn't just a name on a can. It’s a standard. It’s a philosophy. It’s the reward at the end of a pilgrimage. This is the brewery that, from a tiny red barn, quietly re-drew the map for craft beer and perfected the style that would take the world by storm: the New England IPA.

We don't just admire Tree House. We feel a deep connection to their story, to their obsession, and to their defiant belief in their own way of doing things. Sourcing their beer isn't a simple transaction; it's a mission. A mission to bring you a true, unadulterated experience.

The Story of a Phenomenon

Like all great stories, this one starts small. In 2011, a group of friends (Nate Lanier, Dean Rohan, Damien Goudreau, and Jonathan Weisbach) were homebrewing in a small Brimfield, Massachusetts barn. The property just so happened to have a tree house, and a dream was born.

They weren't trying to start a revolution. They were just obsessed with one simple idea: what if an IPA could be different? What if, instead of sharp, piney bitterness, a beer could be soft, pillowy, and overwhelmingly juicy?

The "Juice" That Changed Everything

Their answer was 'Julius'.

When Julius first appeared, the craft world didn't know what to make of it. It was hazy. It was soft from flaked oats. It exploded with notes of fresh-squeezed orange, mango, and passionfruit, with almost no bitterness. It was so bright and fruity that other brewers whispered they must be adding orange juice to the kegs.

They weren't. They had simply unlocked a new way of using hops, and in doing so, they had given birth to a legend.

The Move, The Lines, The Legend

The secret got out. Fast. Their tiny barn was overwhelmed, so in 2013, they moved to a larger (but still small) facility in Monson, Massachusetts.

And that's when the lines started.

This is a core part of the Tree House legend. The beer was so good, and the supply so limited, that people would drive for hours and wait in line for hours more, in snow or sun, just to buy a few precious cans. It became a ritual, a community, a pilgrimage.

Why the scarcity? Because Tree House made a decision that would change the industry: no distribution. They would not sell to stores. They would not sell to bars. If you wanted their beer, you had to come to them. This "Tree House Model" ensured every single can was sold fresh, direct from the source, preserving the quality they had worked so hard to create.

The Modern-Day Destination

In 2017, they opened their now-iconic brewery in Charlton—a sprawling, 70-acre destination with a taproom, retail store, and an atmosphere that feels more like a nature retreat. Today, they've expanded to other locations, but that core philosophy remains. They are the largest direct-to-consumer brewery on Earth.

They are still driven by a "child-like wonder" and a refusal to be satisfied. They just want to make reliably delightful beer that contributes to life's best moments.

That’s why we’re so passionate about them. That’s why we go through the immense effort of importing these cans for you. You’re not just drinking an IPA. You’re tasting a piece of craft beer history.

Our Story: From Passion to Your Perfect Pour.

Yari Bouwman
I built the shop I always wanted to shop at. One that's all about discovery.
Splinter Kohlbrugge
I get to "taste-test" all these special beers, let's just call it a company expense...

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Tree House Brewing Company

A Legend in Your Glass: Sourcing Tree House Brewing

Few names in craft beer are spoken with such reverence. Tree House Brewing Company is more than a brewery; it's a destination. From their iconic home in Massachusetts, they defined and perfected a new style of beer, the New England IPA.

What makes a Tree House beer a legend? It’s an experience. It's the absolute mastery of the hop, resulting in a "juicy" character that changed the industry. We’re talking about an unbelievably soft, pillowy mouthfeel from oats, paired with an explosive, saturated blast of tropical fruit flavor—mango, peach, and bright citrus—all with a signature soft bitterness.

For years, getting this beer meant a pilgrimage. It was a brewery-only treasure, sold in long lines to devoted fans. We couldn’t accept that. Our passion as enthusiasts—and our mission as your curators—was to bring this pilgrimage to you.

The Icons We Hunt For

This brewery is built on a foundation of true modern classics. These are the legendary IPAs that we, and the whole craft beer world, fell in love with. We go to incredible lengths to source these fresh and bring them across the Atlantic, direct from the United States.

Julius: The standard-bearer. The beer that built the house. This is a bright, beautiful IPA bursting with notes of passionfruit, mango, and a melange of citrus. It’s the definition of a juicy IPA.
Green: Our personal favorite for its sheer aromatic power. Made with Australian and American hops, this is an intensely tropical experience, pungent with notes of pineapple, citrus, and ripe guava.
Haze: The one that set the standard for Double IPAs. It’s a "juice bomb" in a can. It takes that signature Tree House profile and amplifies it, adding a deeper blast of peach, orange, and passionfruit.
King Julius: The imperial version of a masterpiece. This beer is what happens when you take everything that makes Julius perfect and turn it up to the absolute maximum. A truly unforgettable, saturated hop experience.

Why Freshness Is Everything

Here's the secret to Tree House: freshness is everything. Those delicate, volatile hop oils that create the mind-blowing aromas of Julius and Green are fragile. They fade fast.

This is why we are so fanatical about our importing process. We don't just buy Tree House beer; we fight for it. It means refrigerated shipping, lightning-fast logistics, and treating every small batch can like the rare treasure it is.

When you buy Tree House Brewing Company from Hopology, you’re not just getting a can of beer. You’re getting the true, brewery-fresh experience, exactly as the brewer intended. It's a taste of a legend, delivered.

Essential Information

Integrity of Freshness & Quality

We understand that freshness is paramount to flavour, especially with sensitive, hop-forward styles like IPAs. Our commitment to quality is absolute:

Frequent Rotation: We rotate our stock regularly to ensure you always receive the freshest available inventory.
Limited Stock: We intentionally hold most beers in smaller batches to guarantee short storage times and maintain peak flavour, supporting our narrative of exclusivity.
Climate Control: Our storage facility is consistently cool and dark, ensuring every bottle and can remains in peak condition until it ships.

Secure Shipping & Convenient Packaging

We know your valuable order needs to arrive safely and quickly. That's why:

Break-Proof Packaging: We use specially designed, robust boxes to fully protect bottles and cans during transit.
Flexible Options: Choose what works best for you—from standard delivery to convenient pickup locations.
Track & Trace: You will receive a tracking code to monitor your package's status every step of the way.

The Hopology Advantage

Hopology was born from a shared passion for extraordinary beers, the ones you simply won't find on any mainstream shelf. Our mission:

Value for Exclusivity: Through strategic sourcing, we offer top quality and rarity without charging unnecessary premiums.
Rapid European Delivery: No lengthy wait times—we ensure you can quickly enjoy your exceptional order across Europe.
Exceptional Service: We offer personalised advice, impeccably packaged shipments, and dedicated customer support ready to assist you.

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Collection: Tree House Brewing Company